The public service is the channel of sales department and marketing for news distribution. Michael Shmilov, the Viber director informs that application interface could optimise by the concrete organisation.
After public account creation, the administrators could send the messengers to subscribers in different ways: through CRM system manually or through chat-bots in private messengers. The following opportunities are available:
- Services for brands search
- A direct integration in Viber program interface
- A communication trough public chats
The Kyivstar mobile operator, Shakhtar Donetsk football club, and Ukraine’s biggest bank, PrivatBank, have already set up Viber public accounts.
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